Event/Location: IFAT, Munich
Area: 110 m²
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TASK
Günter Papenburg AG wanted to give the participating companies and institutes of the group as well as their products, processes and topics an appealing platform for presentation and communication with the joint trade fair appearance at IFAT, the world's leading trade fair for environmental technologies. The specified focus topics were "Material flows" and "Circular economy".
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SOLUTION
On the relatively small stand area of 75 square meters with 35 square meters on a second floor, a visual highlight was created in the concise appearance of the GP Group. The clear use of color and form brought calm and stringency to the exhibition space. Communication areas were subdivided with platforms of different heights and separated from the hectic trade fair activity with glass elements. To illustrate different materials, FAIRNET developed so-called "bubbles" - cylinders with acrylic glass closures and different fillings. These served as decorative wall decorations in several places. The placement of the stand at the end of the exhibition hall was offset by a backlit, long-distance effect in the company color yellow (light box) that was clearly visible from many sides.