Event/Location: CONTROL, Stuttgart / PHOTONICS WEST, San Francisco / LASER, München / LASER, Shanghai / K, Düsseldorf / BLECHEXPO, Stuttgart

Area: 21-300 m²

TASK

A uniform trade fair CI was to be developed for all 4 group divisions. Starting with the Lasers & Optical Systems division, a new mission statement for the worldwide trade fair presentations was to be implemented under the new slogan MORE FOCUS, MORE LIGHT. In the further course, the concept was to be adapted to other group divisions as well as to supplementary presentations such as showrooms.

SOLUTION

The focus of all trade show appearances is on the implementation of Jenoptik's ColorRay color concept. This was implemented by means of an intelligent graphics and lighting concept as well as the use of different archways on the trade show stands. These two elements vary depending on the size of the stand areas. Showcases embedded in the side walls and variable presenters enable a modern presentation of the products as well as a variety of digital stagings. At the same time, a mobile stand concept was developed for small congress or in-house exhibition appearances as well as various showrooms. Within a few months, FAIRNET became the comprehensive trade fair service provider for Jenoptik worldwide.