Event/Location: Essen / Nuremberg

Area: 330-560 m²

TASK

Schmidt Spiele is known for its popular board games, parlor games, puzzles, plush toys and more. The company uses trade fairs in its sector to present new products. The trade fair appearances are intended to combine the appealing presentation and placement of well-known brands with plenty of space to try out and discover on site.

SOLUTION

FAIRNET has developed a modular exhibition stand for Schmidt Spiele that can be adapted to different stand sizes. The central component is a variable aluminum construction in the striking red of the Schmidt Spiele brand. The wall construction and graphic surfaces are made of fabric and are reusable. Special graphic surfaces become eye-catchers through backlighting. Attention is also drawn to different game content with individual shapes and lighting solutions. FAIRNET has also developed high-quality, modular furniture elements for product presentation. Exhibits can thus be presented to match the character of the Schmidt Games World. In addition to playfully designed elements, there is plenty of space for personal discussions, trying out and playing.

The exhibition stand was used for the first time at SPIEL Essen 2023 and then at Spielwarenmesse Nuremberg 2024.